We're in a world where golf style is infiltrating luxury fashion and mainstream culture alike. What you used to see on the green now goes beyond the fairway to create a new scene—a transformation from purely functional sportswear to coveted lifestyle fashion that resonates both on and off the course. Listen in as the seasoned pros discuss breaking into traditional markets, spotlight brands that are changing the game, and reveal how you can capitalize on this style evolution in your own retail space.

Moderated by:
Troy Aguila, Founder, Gwop Meet

Speakers: 
David Strong, Owner, STORE
Justine Cook, Director of Membership and Education, Association of Golf Merchandisers (AGM)
Cindy Doherty, Director of Retail, Brentwood Country Club
Ryan Heffron, Director of Sales, Devereux Golf
Adrienne Cass, Vice President of Apparel Strategy, Worldwide Golf Stores