SS 24/25 Mens Seasonal Strategy: From Culture to the Selling Floor | presented by Fashion Snoops
Trend Info
Business Tips
Product Discovery
About
In partnership with creative futures agency, FS (Fashion Snoops), this presentation will focus on informed inspiration for the mens market-- seamlessly connecting cultural connections, industry talking points, and an overarching retail strategy to a resulting aesthetic that will enable attendees to make informed buying decisions at the shows. Unpack narratives for SS 24/25 through cultural conversations, key items, merchandising strategies, and thematic moods that will set the tone for the season.
Key Takeaways:
• Timely cultural signals and influences
• Must-have key items for apparel, footwear and accessories
• Seasonal print and graphic applications
• Seasonal concept and color
Speakers:
Michael Fisher, Menswear Vice President, Creative Director + Trend Forecaster, Fashion Snoops
Edwina Kulego, Edwina Kulego, VP of International + Men’s, MMGNET GROUP
Key Takeaways:
• Timely cultural signals and influences
• Must-have key items for apparel, footwear and accessories
• Seasonal print and graphic applications
• Seasonal concept and color
Speakers:
Michael Fisher, Menswear Vice President, Creative Director + Trend Forecaster, Fashion Snoops
Edwina Kulego, Edwina Kulego, VP of International + Men’s, MMGNET GROUP

