SS 24/25 Mens Seasonal Strategy: From Culture to the Selling Floor | presented by Fashion Snoops

SS 24/25 Mens Seasonal Strategy: From Culture to the Selling Floor | presented by Fashion Snoops

Trend Info
Business Tips
Product Discovery
Monday, Aug 19, 2024
11:00 AM - 12:00 PM | America/Los_Angeles
PROJECT, Central Hall, now forum | 75733
English
About
In partnership with creative futures agency, FS (Fashion Snoops), this presentation will focus on informed inspiration for the mens market-- seamlessly connecting cultural connections, industry talking points, and an overarching retail strategy to a resulting aesthetic that will enable attendees to make informed buying decisions at the shows. Unpack narratives for SS 24/25 through cultural conversations, key items, merchandising strategies, and thematic moods that will set the tone for the season.

Key Takeaways:
• Timely cultural signals and influences
• Must-have key items for apparel, footwear and accessories
• Seasonal print and graphic applications
• Seasonal concept and color

Speakers:
Michael Fisher, Menswear Vice President, Creative Director + Trend Forecaster, Fashion Snoops
Edwina Kulego, Edwina Kulego, VP of International + Men’s, MMGNET GROUP