"As consumers increasingly shop through AI, demand signals are shifting faster and earlier in the product lifecycle. This session explores how brands and sourcing partners can use AI to validate trends, forecast demand, and align production decisions more closely with real consumer intent.  Through real brand examples and a live SS27 trend vote, see how early consumer feedback and AI validation can reduce overproduction, support smarter MOQ decisions, and improve speed-to-market—helping factories and brands produce what is more likely to sell, before production commitments are locked in.

- Discover winning SS27 colors and trends first
- Produce closer to real demand, reduce waste
- Become AI-discoverable so shoppers find (and buy) what you make"