From Followers to Superfans: Using Content to Build Community, Loyalty & Repeat Buyers
MAGIC

From Followers to Superfans: Using Content to Build Community, Loyalty & Repeat Buyers

Marketing and Social Media
Wednesday, Aug 12, 2026
2:00 PM - 3:00 PM | America/Los_Angeles

Education

MAGIC, Grand Lobby, MAGIC Social House Stage
English
About
The strongest retail brands don’t just sell products—they build communities that buy again and again. Join Serena Patterson & Java Maglasang, Owners of The Farmhouse, as they share how they’ve used authentic, intentional content to turn followers into loyal customers and customers into superfans. This session will show you how to create content that builds trust, strengthens relationships, and drives consistent sales through connection—not just promotion.

SPEAKERS
Serena Patternson, Co-Owner, The Farmhouse 
Java Maglasang, Co-Owner, The Farmhouse