Licensing 101: Rent a Brand Without Getting Burned
PROJECT

Licensing 101: Rent a Brand Without Getting Burned

Business Tips
Monday, Aug 10, 2026
10:00 AM - 11:00 AM | America/Los_Angeles

Education

PROJECT, North Hall, now forum, | Booth #62119
English
About
Want to scale your fashion brand without the capital risk or monetize your name without building factories? Licensing might be your answer. This no-nonsense session breaks down the fundamentals every fashion founder needs to know: the difference between licensing in (borrowing someone else's brand equity) and licensing out (letting others produce under your name), the non-negotiable terms that protect your brand, and the realistic entry points for emerging labels. Walk away knowing what to negotiate, what to avoid, and how to structure deals that actually work — without the legal hangover.

Speakers:
Steve Trayner, President of Sales, CFL