Gen Z: Building Community vs. Following Trends
PROJECT

Gen Z: Building Community vs. Following Trends

Business Tips
Tuesday, Aug 11, 2026
11:00 AM - 12:00 PM | America/Los_Angeles

Education

PROJECT, North Hall, now forum, | Booth #62119
English
About
In an era where viral moments dominate and trends fade overnight, two Gen Z content creators are proving that authentic community-building trumps clout-chasing every time. This session brings together Mitch Busk (@mitchbusk) and Jason "Jaay Films" Vanporppal (@jaayfilms) for a powerful conversation about using skateboarding as a vehicle for genuine connection, social impact, and cultural change.

Whether you're a brand trying to understand Gen Z authenticity, a retailer looking to partner with purpose-driven creators, or an industry professional seeking to build deeper community connections, this session offers invaluable insights from two influencers who are literally changing lives—one skate session at a time.

Moderator:
Dominick DeLuca, CEO, Brooklyn Projects
Speaker:
Mitch Busk, Skateboarder & Founder of Road to Pro
Jason Vanporppal, Skateboarder & Content Creator