Authenticity isn't just a buzzword — it's the difference between a collaboration that drives sales and builds brand equity, and one that gets called out and rejected by your target audience. This session digs into why genuine brand collaborations matter and how fashion brands and retailers can build partnerships that actually connect with their community instead of falling flat.

In today's market, consumers can spot a cash-grab collaboration from a mile away. They know when a brand truly understands their world versus when they're just trying to capitalize on a trend. And they vote with their wallets.

Moderator:
Dominick DeLuca, CEO, Brooklyn Projects
Speakers:
Jason Kuhns, New Balance 
David Tofighi, Buyer, Zumiez
Brian Bartiss, VP of Sales, Fashion by Informa