The way consumers discover and buy fashion is fundamentally changing. As AI-powered search and shopping assistants become the new storefront, brands that aren't optimized for AI discoverability risk becoming invisible.

This session explores what it means to be "AI-ready" across the entire product lifecycle — from design and development to digital merchandising and sales. We'll cover how to structure product data so AI can find and recommend your products, how generative AI is reshaping design workflows and trend forecasting, and what brands need to do now to show up in AI-driven shopping experiences. You'll leave with practical steps to future-proof your brand for the next era of search, discovery, and commerce.

Speakers: 
Matilda Kalaveshi, Director of Brands - Mana Fashion Services & Founder, EMP Retail Consulting
Julie A. Evans, Founder & Fashion Insights Director, Sustalytics