Private label is one of the few levers an indie retailer fully controls, yet most assume it is reserved for large chains. This session demystifies it and connects directly to the sourcing opportunities at MAGIC. Followed by a tour of the SOUCING floor.

What attendees will learn:
•    How to use their own sell-through, turn, and markdown data to identify the right private label category, rather than guessing
•    The different development paths available, from fully custom to private-labeling existing product
•    How to source responsibly, vet suppliers, and navigate minimums

Moderator: Dane Cohen, Management One