TICKET REQUIRED. Live commerce isn't a trend to watch — it's already a $1.1 trillion behavior in China, and it's coming for American fashion next, but in a different format. Whatnot proved the U.S. version looks like an auction, not a feed; TikTok Shop, eBay, and Poshmark are all racing to catch up. But for premium fashion brands, the channel has felt like a wild west — teenagers with ring lights, no playbook, no production value, and no clear answer to the questions that actually matter: what to sell, how to price it, who hosts it, and how to run it without burning out an audience. This session breaks down why live commerce is the tsunami premium fashion can't afford to sit out, what's actually working in the U.S. right now, and the operating playbook Revive has built — from sourcing to hosting to merchandising — to turn it into a real, repeatable channel rather than a one-off experiment. This session is a part of the Fashionology Innovation Series. Interested in attending this session? Visit your Registration Resource Center or any registration desk to upgrade your badge to access all Conference Programming in Las Vegas on August 10 & 11. https://www.xpressreg.net/register/MAGI0826/xpresstoolkit/login.asp

Speaker:
Allison Lee, CEO, (Re)vive