Social reach collapsed and the cost to buy a customer keeps climbing, so brands built on Instagram and TikTok are turning to wholesale. AIMS360 CEO Shahrooz Shawn Kohan walks through what actually happens after a retailer says yes: the routing guide, the electronic ordering requirement, the ship window, and the deductions that quietly eat a first order. You will leave with a clear picture of what a buyer checks before stocking you, and the checklist to run the week your first big purchase order lands.

Speakers:
Shahrooz Shawn Kohan, CEO, AIMS360