Own Your Shelf: Building a Competitive Advantage with Private
PROJECT

Own Your Shelf: Building a Competitive Advantage with Private

Business Tips
Tuesday, Aug 11, 2026
1:00 PM - 2:00 PM | America/Los_Angeles

Education

PROJECT, North Hall, now forum, | Booth #62119
English
About
Private label is one of the few levers an indie retailer fully controls, yet most assume it is reserved for large chains. This session demystifies it and connects directly to the opportunities at SOURCING.Followed by a tour of the SOURCING show.

What attendees will learn:
•    How to use their own sell-through, turn, and markdown data to identify the right private label category, rather than guessing
•    The different development paths available, from fully custom to private-labeling existing product
•    How to source responsibly, vet suppliers, and navigate minimums

SPEAKER
Dane Cohen, Head of Business Development, Management One