Licensing 102: The Deal That Doesn't Kill Your Cash Flow
PROJECT

Licensing 102: The Deal That Doesn't Kill Your Cash Flow

Business Tips
Wednesday, Aug 12, 2026
10:00 AM - 11:00 AM | America/Los_Angeles

Education

PROJECT, North Hall, now forum, | Booth #62119
English
About
You've signed the licensing agreement. Now comes the part no one warns you about.

This session dives into the financial fine print that can make or break your brand's profitability: how minimum royalty guarantees become cash-flow landmines when sales don't hit projections, the hidden ways royalty structures compress your margins, and the exit clauses founders forget to negotiate until it's too late.

Speaker: 
Steve Trayner, President of Sales, CFL